Three elements are common to a crisis: (a) a threat to the organisation, (b) the element of surprise, and (c) a short decision time.
At PRISM PR we know it is a strategic imperative to mitigate against all potential crises effecting an organisation. We provide crisis management protocols for our clients, which include industry specific crisis management plans. Our service includes communication on business contingency, business continuity, crisis leadership communication and social media crisis management.
Employing a team of highly educated and informed consultants is key to achieving the highest standards in corporate public affairs. We work to promote the role of industry in the national economy and engage in government relations, issue and crisis management, information dissemination, media relations and stakeholder relationship building on behalf of our clients.
Building relationships with media to communicate our client’s goals, ideas and newsworthy events is central, to the public relations process. It is not simply devising and dissemination of press releases and the resultant media coverage, but an ongoing relationship and communication that is truly two-way. In the digital age we find that a story can break at any moment, at any hour day or night and we must be on hand to help our fellow journalists get the story, get the relevant information and ultimately get the scoop.
Corporate Social Responsibility or corporate conscience is essentially corporate value setting. Setting out clearly what the company stands for not merely in commercial imperatives but also in conscience for its stakeholders is essential to all companies’ existence. Each company exists only by public consent.