Building relationships with media to communicate our client’s goals, ideas and newsworthy events is central, to the public relations process. It is not simply devising and dissemination of press releases and the resultant media coverage, but an ongoing relationship and communication that is truly two-way. In the digital age we find that a story can break at any moment, at any hour day or night and we must be on hand to help our fellow journalists get the story, get the relevant information and ultimately get the scoop.
Corporate Social Responsibility or corporate conscience is essentially corporate value setting. Setting out clearly what the company stands for not merely in commercial imperatives but also in conscience for its stakeholders is essential to all companies’ existence. Each company exists only by public consent.
Reputation is a company’s most important asset. Built over time, reputation management is multi-factorial in nature but in essence, integrity, high standards of service, transparency and consistency are what it takes. Thus communicating and building profile and reputation of any brand or organisation is something that is inevitably achieved over time.
Issue and Change Management or more accurately Management of Change is something that effects every organisation. With the democratisation of information and world publishing power in the palm of most people’s hands, change management is itself changing.